JSW SHOPPE CASE STUDY ANALYSIS

Richard Ivey School of Business Foundation 13 pages. Sales and Distribution Management: Highlights of the case include the presentation of the challenges of franchising a specialty product, the evaluation of dealers using a balanced scorecard and the preparation of an elaborate training module for the sales force. Search Case Solutions Search for: Like Us and Get Updates: The Company believes that the current distribution model will not serve the purpose, and is a unique concept of JSW Shoppe – franchising model, in which the company will cooperate with the existing, as well as new dealers to achieve their objectives. Through the analysis of a case study, students can try to find flaws in the implementation of the transformation of the company, and look for the best way to deal with this transformation.

The main event includes presentation of the problems of franchising specialty product , the assessment of dealers using the balanced scorecard and prepare a training module for complex sales. Otago Museum StormFisher A: Sales and Distribution Management: The case deals with the foray of manufacturers into organized retailing and franchising as a distribution model. However, the management was concerned with building a brand image for its products, increasing its market penetration beyond its current market of builders and fabricators and attracting the attention of end users who, in turn, would drive up the sales. Through the analysis of a case study, students can try to find flaws in the implementation of the transformation of the company, and look for the best way to deal with this transformation. The case can be used to deal with issues relating to sales personnel the role, duties and responsibilities of sales personnel, along with their recruitment, training and evaluation , franchising issues and challenges associated with the choice of channels, channel partner and evaluation applying the balanced scorecardRetail Management:

Otago Museum StormFisher A: The case deals with the foray of manufacturers into organized retailing and franchising as a distribution model.

Produit pédagogique

Throughout the case, issues relating to store layout, visual merchandising, branding and retail communication are dealt with. JSW, a manufacturer of various grades of jjsw, sold its products through a large network of dealers.

jsw shoppe case study analysis

However, management was about building a brand image for their products, increase its market penetration for its current market builders and manufacturers and to draw attention of end users, which in turn can lead to increased sales. The case demonstrates the importance of the role of Sales Manager and the problems and issues that arise in the distribution model has changed – both the dealers and the company’s prospects. Strategy; sales force management; retail management; balanced scorecard; change management; branding; India.

  BBPRESS THESIS 2

The company felt that the current distribution model would not serve the purpose, and designed analysie unique concept acse JSW Shoppe – a franchising model wherein the company would partner with the existing, as well as, new dealers to achieve their objectives.

Cas – JSW Shoppe – A Unique Distribution Model for Branded Steel – IVEY Publishing

The case demonstrates the importance and role of a sales person and the problems and issues that arise when the distribution model is changed — both from the dealers’ and the company’s perspectives. Richard Ivey School of Business Foundation 13 pages. analysls

jsw shoppe case study analysis

Set inthe case study deals with the issues and challenges of transforming from a transactional distribution model to a relationship-based distribution model for franchising. Sales and Distribution Management: Cliquez-ici pour en savoir plus!

jsw shoppe case study analysis

How Does it Work? Through the analysis of the case study, students can try to find the execution flaws in the company’s transformation, and seek the best way to address the issues related to this transformation. Ajouter au panier Acheter un exemplaire de consultation.

JSW Shoppe – Unique Distribution Model for Branded Steel Harvard Case Solution & Analysis

The case also provides an opportunity to analysiw JSW’s possible pursuit of a analyssi integration strategy. The main event includes presentation of the problems of franchising specialty productthe assessment of dealers using the balanced scorecard and prepare a training module for complex sales.

Highlights of the case include the presentation of the challenges of franchising a specialty product, the evaluation of dealers using a balanced scorecard and the preparation of an elaborate training module for the sales force.

Organised retailing steel was not a very popular concept among steel producers in India. Set ina case study and discusses the transition from a transactional model of distribution relationships based on the distribution model of franchising.

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Search Case Solutions Search for: The case study can be used in any of the three following courses: JSW, manufacturer of various grades of steel, sells its products through a network of dealers. Like Us and Get Updates: The case can be used to deal with issues relating to sales personnel the role, duties and responsibilities of sales personnel, along with their recruitment, training and evaluationfranchising issues and challenges associated with the choice of channels, channel partner and evaluation applying the balanced scorecardRetail Management: The Company believes that the current distribution model will not serve the purpose, and is a unique concept of JSW Shoppe – franchising model, in which the company will cooperate with the existing, as well as new dealers to achieve their objectives.

Through the analysis of a case study, students can try to find flaws in the implementation of the transformation of the company, and look for the best way to deal with this transformation. However, the management was concerned with building a brand image for its products, increasing its market penetration beyond its current market of builders and fabricators and attracting the attention of end users who, in turn, would drive up the sales.

To understand steel industry’s retail value chain in general, and JSW’s retail value chain in particular; and to identify and analyze the problems and opportunities for improvement with these retail value chainsTo discuss JSW’s new business model and contrast it with their earlier value chainTo discuss the advantages of JSW’s new business model, identify the challenges — especially with franchising and branding issues in the steel industry– and to debate the possible channel conflicts arising out of the new modelTo examine and debate JSW’s business model execution strategy.

The case discusses choosing to change the distribution model and its impact on the sales division, designing and applying Balanced Score Card as an evaluative criterion and deciding the strategy to counter emerging competition.